01 the inspection

The inspection

For owners who want to know exactly where they stand before deciding anything.

Not every company is ready for a retainer, and some don’t need one. The inspection is the full map of your current position — Google, the map pack, Bing, the AI answer engines, your backlinks, your citations, and the site itself — measured, scored, and handed to you with a roadmap and a plain recommendation, even when the recommendation is to leave the site alone.

If you go on to a retainer within 90 days, the $1,000 comes off your first build invoice.

Book the inspection

No website yet? Start with a 20-minute fit call

02 what gets inspected

01 Search Console Ninety days of queries, impressions, and click-through, read against what you actually sell. This is where we find out whether the traffic you have was ever going to call.

02 Ahrefs Backlink profile, referring domains, and the keyword set you rank for versus the set your competitors rank for. Plus AI-response monitoring on your domain.

03 Screaming Frog A full crawl. Broken links, redirect chains, orphaned pages, duplicate titles, missing schema, and every page a crawler can reach but a buyer cannot.

04 Local Falcon A grid scan of your map-pack position from every point across your service area. Not one rank — a map of where you win and where you vanish.

05 PageSpeed Insights Core Web Vitals, field data where it exists, lab data where it does not. Mobile first, because that is where the calls come from.

06 NAP sweep Name, address, and phone across the directories that feed the map pack. Inconsistencies get logged with the exact record that needs correcting.

07 Professional read A person goes through the site the way a buyer would, on a phone, and writes down where the structure fails. Tools do not catch everything.

03 the deliverable

A scored report

Every area above, scored, with the evidence attached. Screenshots, exports, and crawl data — not adjectives.

A prioritized roadmap

Ordered by what moves revenue first, not by what is easiest to bill. Some items you can do yourself, and those are marked.

A tier prescription

Which plan the findings actually justify, including the case where the answer is none of them.

04 standing policy

Day one of every engagement is a baseline scan — filed before any work begins.

A Local Falcon grid, a Lighthouse run, and a Search Console export, taken before we touch anything and filed with the date on them. It is the only way a later claim of improvement means anything.

It also means that if we make things worse, the record shows that too. We would rather carry that risk than ask you to take our word for the result.

$1,000, credited to your first build invoice if you go on to a retainer within 90 days.

If the report says your site is structurally fine, it says that, and you have a $1,000 document proving it to anyone who asks.

Book the inspection

No website yet? Start with a 20-minute fit call