01the plans

Three intensities.

The build is priced separately from the retainer. Which retainer you need is not a question you should have to answer — the inspection answers it.

We don’t chase traffic. We define the traffic that books your most profitable work — then engineer toward it and measure the results with our own measurement system, built on instruments you can check, not guesses.

02the retainers

Foundation

$4,000monthly

The structure, engineered and inspected. Everything local dominance requires: the site itself, Google Business Profile, citations built and verified, schema and AI-search structure, the answer engine, call tracking, and a monthly inspection report with every claim exported.

For context: $4,000 a month is what one $25/hour in-house generalist costs. This is a team of specialists, pointed at your market.

includes: site, profile, citations, schema
reporting: monthly, every claim exported
term: six-month minimum

Framework

$6,500monthlymost built

Everything in Foundation, plus the channels that feed it: ad and Local Services direction — your card on file, we set budgets, run the analytics, and kill what does not convert; a local backlink program with the outreach pitches written for you; review velocity, meaning ask-campaigns and response management; your Business Profile actively managed; and the answer engine publishing new pages monthly instead of launch-set-only.

ads + local services: directed, your card on file
backlinks: local program, pitches written
answers: new pages monthly

Landmark

starting at $10,000monthly

Everything in Framework, plus your operations in one place: a custom dashboard carrying your leads, jobs in progress, crew hours, materials, and outcomes — built to how your business actually runs, and extended as you ask for more.

Platform usage, meaning calls, texts and API, is billed transparently at cost. For operators taking over a market.

dashboard: leads, jobs, crew, materials
platform usage: billed at cost
scope: extended on request

03the arithmetic

what one job is worth

one new roof: $12,000
one new case: $25,000
one new contract: $40,000

The arithmetic is not subtle. One job the site would not otherwise have produced covers the retainer for a quarter or more, depending on the trade. That is the entire investment case, and it either holds for your numbers or it does not.

04the build

Priced per page, before anything is built.

The build is priced per page — $300, or $400 where a page carries custom artwork or engineered interaction. You see the full page list, priced line by line, before we build anything.

A typical local service build runs twenty to thirty-five pages — no bigger than the market justifies, priced line by line before we start. Most builds land between $6,000 and $14,000.

Typical build: 30–45 days from an agreed page list.

The platform is built to expand. Pages are added as rankings dictate, not as a contract renewal approaches. If the grid scan shows you are invisible in a town you serve, that is when the page for it gets built, and it gets built with something in it worth reading.

05the gate

The monthly clock starts when Google has finished reading.

Your monthly plan does not start until every page of the launch build is indexed by Google — confirmed in Search Console, export included — or day 45, whichever comes first. We don’t bill you monthly for a site Google hasn’t finished reading.

06the inspection

Not a plugin score.

The inspection runs the same instruments professionals use to audit their own work: a full crawl of every page, Google’s own performance and index data, link-profile intelligence, schema validation, a citation and NAP audit, and an AI-search visibility check.

Every finding ships as an export you can hand to any developer — including one who isn’t us.

The report ends in a verdict. If your market or your numbers don’t justify $4,000 a month yet, it says that, and includes what to do instead. If your site is fine, it says that too.

If you begin any monthly plan within 90 days of report delivery, the full $1,000 is credited against your first month. After 90 days the credit expires. The report remains yours.

No website yet? Start with a 20-minute fit call

07how we think

The things you would otherwise have to find out.

Right traffic beats more traffic

Most agencies sell visitors. We start with a harder question: who does your traffic need to be? A thousand bargain-hunters are worth less than one buyer searching for your most profitable work. Every engagement begins with a written definition of the traffic that pays you — and our own measurement system, built on instruments you can check, tracks whether you're winning it, in Google and in AI search answers alike.

Why your last agency failed

You were sold a launch, not a system. The site was a brochure; nobody measured; nobody noticed. You didn't buy wrong — there was no way to check. Everything we ship comes with the check.

What we guarantee

Nobody can guarantee rankings. Google says so plainly, and anyone guaranteeing #1 is lying or about to burn your domain getting there briefly. We guarantee the work, the cadence, and the receipts. The contract lets you hold us to them.

No exclusivity theater

We don't sell market exclusivity. That promise is sold everywhere and kept almost nowhere. What we sell is performance you can audit, every month.

When results arrive

Weeks one through six are mostly invisible: indexing, structure, foundation. Months two through four, the leading indicators move — impressions, citations — and we show them to you. The calls change after that. Owning a market takes the full year. If you need it faster, we're the wrong company.

Growth that survives

The market is full of $99 AI ranking tools. Some briefly work — until the next Google update, and your domain is the one holding the penalty. A blacklisted presence costs years. We build the slow way on purpose: nothing we do needs hiding. The same care applies to your Business Profile — suspended profiles lose their reviews and rarely get them back, and the difference between profiles that die and profiles that don't is the boring work done exactly right.

What used to be an enterprise retainer

Ten years ago this level of engineering was an enterprise retainer. The work didn't get easier — we built the machine that does it right every time. That's what $4,000 buys.

What you own

Your domain is registered to you from day one. Your Business Profile, your content, your data — yours, day one. Finish your term and the site's code transfers too. We keep clients by performing, not by holding websites hostage.

If your market is tiny

Some markets can't return $4,000 a month of marketing. The inspection will tell you that before you spend it.

08the other door

Lead generation. No money down.

We build and own a lead site in your market — not under your brand — and you pay 10% on each successful lead, tracked in a dashboard you can check.

Our honest advice is to skip this option. You should want your market owned under your name, building your equity.

But if you’ve been burned enough times that zero-risk is the only door you’ll walk through, this one is real, and the contract has performance clauses protecting both sides. By conversation.

09the term

Structures aren’t judged the week the concrete is poured.

Six-month minimum, stated plainly so nobody has to find it in a contract. Rankings, citations, and map-pack position move on a timescale that does not care about billing cycles. Anyone promising otherwise is selling the promise, not the result.

The inspection prescribes the tier.

$1,000, credited to your first month. Nobody sells you a Landmark retainer for a Foundation problem.

Book the inspection

No website yet, or one you already know is done? Book a 20-minute fit call.